Different Types of Websites

When you plan to get a website for your newly launched business the first question that you need to ask is what kind of website do you need. Websites no longer come in a standard format which is applicable universally. The nature of requirement u determines the category you must choose. Here’s a look at the common prevalent types of websites:

Organization website – It is a website that is made to be an online business card of a website. The common pages in this kind of site are the about us, management, product portfolio, contact info etc. The purpose of this website is only to give an outline of the company.

Marketing website – This website is a step ahead of the organization site. It is designed to push your products to the costumers and generate leads rather than just giving product information. The product catalogue is much more elaborate and sales oriented.

Ecommerce website – While the marketing website aims to push sales, an ecommerce website actually facilitates sales. It lets to offer products for online sales. People can place the order there and then. It is an extensive and costly proposition but can reap large benefits if your products / services are suited for online sales.

Online catalogue – The big brother of an ecommerce site, an online catalogue lets you get real time inventory feeds, facilitates online order tracking etc. It is recommended only after your basic ecommerce site has become popular, otherwise the cost won’t be justified.

Customer convenience websites – Sometimes it is important to have a dedicated website that supplements the actual product sales. Websites dedicated to customer grievance management or providing customers with other product information can be as useful as the ecommerce sites. The key facilities on these sites include live chat, complain forms, discussion forums etc.

These are some of the standard categories of websites. Besides these there can be many other websites like personal portfolio websites, social networking sites, search engines etc. These sites are meant for different purposes. For business point of view, above are the broad brackets under which the websites can be differentiated.

Next time you are launching a website, make sure that you first study your requirements and accordingly choose the kind of website you require. Not having the right website can be worse than not having a website at all as it may lead to negative impressions, so choose carefully.

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